What is Summer Sippin'?
25 Participating Restaurants + 893 Rated Sips =
One Outstanding #RoswellSummer
Summer Sippin' is a sister event to Roswell Restaurant Week. The second annual event kicked off on June 1, 2017, wrapping up on July 31, 2017. Its aim - to bring together community + restaurateurs to enjoy a taste of #RoswellSummer. 25 local Roswell restaurants participated in this year's event, each bringing a locally crafted, summer inspired concoctions to the mix. With the introduction on Non-Alcoholic sips this year, we were able to truly open up this event to the whole family.
Debuting this year, the new Summer Sippin App provided a fully mobile solution for Patrons to find and rate their sips throughout the summer. Patrons were encouraged to rate their tested sips for a chance to win 1 of 4 glassware sets. In total, an amazing 893 sips were rated (in comparison to 751 in 2016).
We're so proud to announce the winners of this year's 'Best Sip of Roswell' were the Peach and the Porkchop & Scooters Coffee! Kudos and cheers to both teams and their winning sips, Peaches en Regalia and the Carmelicious Cold Brew n Cream.
Endless thanks to our restaurateurs who participated in the event, our patrons who sipped and rated, and you - for your continued support!
Stay tuned for news and dates for our sister event, Roswell Restaurant Week 2018 @RoswellRW.
2017 Event Participants
Final 'Best Sip' Rankings
Alcoholic Sips
1st Place - Peach & the Porkchop
2nd Place - Table & Main
3rd Place - The Mill Kitchen and Bar
4th Place - Taqueria Tsunami
5th Place - Houck's Grill
App Analytics
893
no. of sips rated
430
no. of accounts created
19%
non-alcoholic sips rated vs alocoholic sips
Web Analytics
3,451
no. of page views
67.5%
viewing on mobile
77%
new vs. returning visitors
0:46
avg. time on site
74%
female vs. male visitors
34% / 29% / 5%
patrons visiting from Atlanta / Roswell / Sandy Springs (respectively)
2,187
unique sessions
27%
visitors are aged 35-44
24%
site traffic was referred by social
Instagram Analytics
432
total followers
3
sponsored posts reaching ...
143
link clicks to summersippin.com
167k
... additional followers
*newly created @SummerSippinRoswell account
Facebook Analytics
151
total followers
13k
total reach of top 3 posts
79%
female vs. male followers
400
link clicks to summersippin.com
71
total posts since 05.23
2.1k
post engagements
*newly created @SummerSippinRoswell account
Twitter Analytics
48%
female vs. male followers
45-54
leading demographic age range
44
total followers
15,311
total impressions
93
total tweets since 05.23
165
total impressions per tweet
*newly created @SummerSippin account